Applying the 3Cs is a simple approach that can break down a complex situation.such as the launch of a new project.

The first step to making the most of your intangible assets is identifying which ones give you your competitive edge. Think about why customers come to you and why they keep coming back.

You will usually find that the reasons are intangible assets - which will fall into four main categories - each of which having a different strategy associated with them.

Want to tell the world about your great idea or new project? Don’t! Confidentiality is the first step to maximising the potential of your project.